(originally published for Platform 4 magazine @platform4mag)
Tinted eyewear has long been a wardrobe staple in American popular culture. From Michael Jackson’s iconic aviators to Lady Gaga’s studded specs on her debut album cover, sunglasses make a statement unlike any other accessory can.
And young designers are in the forefront of making eyewear that is much more than just sun-shield.
Twenty-year old twin designers Coco and Breezy aren’t even legally allowed to drink at a bar, but they’ve had more than a cup full of industry success.
Before their career took off in New York City the twin designers developed a buzz online and through the underground fashion scene. Their buzz propelled the Minneapolis, Minnesota natives to step out on faith and take their talents to one of world’s biggest fashion arenas – New York City. With no job, a sold car, and each other, the two women moved to NYC – and inevitably, ran the town. Celebrities like Kelly Osborne, Serena
Williams, and Nicki Minaj have rocked their designs. Features in publications like The New York Times, Paper magazine, and VIBE have excited old audiences and introduced their work to new ones.
The fearless lookalikes are eager to create longevity in the fashion world by branching outside of sunglass design by creating what they call “wearable art” in the form of apparel, jewelry, and even a kids’ collection.
Stevie Boi has a similar rags-to-riches saga. Driven by a passion to push the envelope, Stevie Boi has single handedly developed an eyewear brand that speaks to everyday fashion stars and world-renowned celebrities alike. “I want people to feel the love and passion behind each piece I make,” said the only 22-year-old designer.
The Augusta, Georgia native began designing sunglasses in 2009 because it was “the best way” for him to express himself. His career took off in 2011, however, when big names like Lady Gaga, Beyonce, and Amber Rose donned his spectacular specs. He’s scored several features in Vogue magazine.
“The Stevie Boi brand is fearless,” he said. “It’s a brand worth searching for and a brand worth fighting for.”